The big idea--a seminar for your customers

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First you invite your inactives, regulars, and prospects to a…

When one ad is not enough

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Did you sell an ad for your newspaper today? If you did, you…

Getting the right salespeople for your publication

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Developing a great sales force is one of the greatest challenges…

Power Selling sentences For Advertising Salespeople That Work

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In sales training for publication salespeople, there is always…

Sausage Grinder, Stepping Stones, and Pro-Principle

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In the real world of advertising sales, many publications could…

Creating new ideas for savvy publications

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  In today’s newspaper work place, expanding opportunities…

The Timidity Factor

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The training of advertising salespeople has come a long way.…

Work Family

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By Bob Berting, Berting Communications At a publication seminar…