The Timidity Factor

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The training of advertising salespeople has come a long way.…

Work Family

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By Bob Berting, Berting Communications At a publication seminar…
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A team to be reckoned with

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In today’s newspaper advertising world, change is the biggest…

Understanding the customer is key to building the right ads

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Even in today’s amazing technology, there remains a classic,…

Let’s go to the movies

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When a movie turns out to be good or bad depends on a variety…

Cutting ad rates is a tricky game

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While many publishers don’t believe in rate cutting, they feel…

Thinking about the Spiders

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There continues to be a  battle to enhance publication online…