All Seminars and Workshops are 3-Hour Programs

“Creative Strategy to Give You More Impact
for Your Advertising Budget”

Never has there been such a battle for the consumer dollar. The marketplace is loaded with every conceivable advertising medium, employing tactics unheard of 5 years ago. A Berting seminar can accomplish many things. The material can be customized to fit your particular needs. Because of Bob’s background, he can relate very well to merchant needs and advertising staff problems.

Participants will learn:

  • The nuts and bolts of advertising principles and psychology
  • How to build great campaigns – developing top of mind awareness
  • Effective ad design – use of color
  • Yearly programming – marketing plan/budgeting – media study
  •  Workshop small group – ad campaign exercises.