All Seminars and Workshops are 3-Hour Programs

“How to Give Effective Presentations
with Improved Speaking Skills”

for Executives, Management & Program Leaders

Let Bob’s practical, easy to follow techniques enhance your speaking and presentation skills, as well as those of your sales and/or management group.

Participants will learn:

  • What makes an effective presentation
  • Simple relaxation techniques before your presentation
  • How to arrange the meeting room for maximum effectiveness
  • Planning, organizing, and presenting your thoughts into a stimulating message
  • Voice vitality, modulation, and projection
  • Use of outline or notes in presentations
  • Use of visual aids
  • How body language and movement can give a more animated, exciting presentation.

—————————————————————

“How to Recruit, Hire, Train, and Keep
New Salespeople”

for Publishers & Management

Bob has 15 years management experience with a highly successful suburban newspaper group and has been Executive Director of a large weekly newspaper association for 10 years. His consultant work with management enables him to be on the “firing line” and to be a problem-solver in the real world of business activity.

Participants will learn:

  • Recruiting – preparation and sources/advertising.
  • Interviewing – checklist and job description.
  • Selection of right people.
  • Training procedure utilizing a first 3-month checklist.
  • Motivational/coaching – work ethic expectation,  6 month evaluation report.
  • An overview of why people leave the business.
  • Keeping salespeople – being sensitive to their  needs.

—————————————————————

“Branding Your Company’s Image in the Marketplace”

for Publishers & Management

As a full-service advertising consultant, Bob has conducted hundreds of public relations and image campaign projects for clients.

Participants will learn:

Analyzing your operation – facilities and people.

  • Mission statement – philosophy.
  • Community projects – building top of mind awareness.
  • Use of effective publicity.
  • Sales promotion – advertising specialties
  • How to coordinate an open house event.
  • Self advertising – display ads, inserts, statement stuffers.
  • Use of other media – understanding advantages/disadvantages.

—————————————————————

“How to Develop Dynamic Yearly Promotion Schedules
to Double Your Sales Volume”

for Publishers & Management

Why struggle every week creating one-time promotions when you can have consistent, repetitive, yearly contract business flowing in constantly.

Participants will learn:

  • How to sell shopping centers, small towns, and business communities on a 12x yearly schedule.
  • How to sell subject promotions (Home Decorating, Dining, Auto, etc.) on a 12x yearly schedule.