All Seminars and Workshops are 3-Hour Programs

“Getting New Business – and Keeping It,
with Integrity Selling”

for Sales Staff

Bob Berting has built a solid reputation as one of America’s top advertising/sales consultants and has motivated thousands of advertising salespeople to achieve their goals and give peak performance in all aspects of sales activity.

Participants will learn:

  • How to build motivation and inner strength
  • How to develop solicitation techniques that work.
  • Three call system to establish credibility, build trust, and solidify belief
  • Selling against media competition
  • Creating eye-catching ads and campaigns
  • Ad campaign small group exercises

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“Working with Hard-to-Please Customers”

for Sales Staff

A one hour segment included in other Berting Seminar Programs. . . or a stand-alone presentation

Participants will learn:

  • How to build self esteem and self motivation
  • Group team work – Geese Team Strategy
  • Policies that produce problems
  • First brain communication for rapport building
  • Voice vitality – projecting self-confidence/personality
  • How advertising affects your customer’s image
  • Guidelines to make happy customers
  • Customer Bill of Rights – group input
  • Hard-to-please types
  • Action plan for positive changes

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“Power Performance Skills
for Greater Sales and Image Power”

Sales Training

This two day (3 hours each day) sales training program format is designed to give maximum effectiveness in the selling process and not “fluff” material that will waste time in the learning arena.

Participants will learn:

  • Individual development – building self motivation
  • Motivational study program
  • Personal time organization – 4 quadrant approach
  • Working with others in a cross-functional team approach
  • Selling shopping centers and other cluster groups
  • How to make group presentations with improved speaking skills
  • Selling media buyers
  • Selling long-range campaigns with increased creativity skills
  • Problem-solving ad campaign workshop exercises