5 Ways to Creatively Promote Your Publication

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A brand is what a customer perceives of a publication. In its…

Understanding the customer is key to building the right ads

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Even in today’s amazing technology, there remains a classic,…

Let’s go to the movies

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When a movie turns out to be good or bad depends on a variety…

Cutting ad rates is a tricky game

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While many publishers don’t believe in rate cutting, they feel…