Bob Berting

Food intolerance testing – is it worth it?

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When one ad is not enough

Did you sell an ad for your newspaper today? If you did, you may be wasting some of your advertiser’s time, your newspaper’s time, and your own time. You may be affecting the results for your advertisers—and you may be leaving advertising dollars on the table for your competition to gobble up. The strategy of …

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The internal challenges for the advertising sales team in 2017

Newspaper publication ad sales can be a tough profession. These salespeople do everything possible to have a positive attitude, be very creative, help their customers in every way possible and really care about the business community they serve. Because of the troubling economy, it’s important to focus on improving the performance of the sales team …

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Power Selling sentences For Advertising Salespeople That Work

In sales training for publication salespeople, there is always the obligatory closing techniques which  are sometimes mind boggling and at times hard to remember, especially when the prospect continues to be in denial of the publication benefits after a thoroughly wonderful presentation. Some of the important points of closing techniques can be described in the …

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