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Networking… What Is It And How To Set Up A Networking Group In Your Community

Networking is one of the most powerful techniques you can use to succeed in almost any endeavor.  Networking is not a new word or concept and has been defined in many ways.  Networking has been described as a vehicle that connects people with other people who share ideas, information and resources with each other.  When …

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What Should Publishers Look For In A Sales Training Program?

A new wave of sales training programs are bombarding the print media industry.  Although most of them are well structured and are developed by sincere people, they miss the mark of what advertising salespeople need to develop a profitable clientele for them and their publication. The emphasis seems to dwell on step-by-step procedures based on …

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Creative Strategy To Sell Merchant Groups… Shopping Centers, Business Communities, Small Towns

Many times a publication will recognize the need to sell groups of merchants, instead of struggling to sell individual mom and pop operations on a weekly basis.  These merchant groups many times are looking for someone who can work with them and not only develop their image, but greatly improve their sales volume every month …

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