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Super Sales Teams Of The Future

Over the past few years, there has been a growing trend to develop Cross-Functional or Self-Directed Sales Teams comprised of Sales Executives, Graphic Designers, Telemarketing Specialists and Marketing Experts. This trend has been developed because the greatest obstacle to growth has been the traditional publication environment, where one department creates ads, another department sells ads, …

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How Publications Can Develop Faster And More Effective Streams Of Revenue

Over the years, the newspaper business has relied on a variety of promotions to get revenue.  The infamous signature pages, which not only put more stress on salespeople but in many cases, antagonize advertisers who feel obligated to do something, but down deep resent the process. The quick one time promotion that represents chunks of …

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The Continuing Saga Of The Spec Ad Layout

Even in today’s amazing technology, there remains a classic, time-worn problem:  How are the advertising materials organized between the client and the salesperson and how does the salesperson present these materials to the graphic artist?  More importantly, how are spec layouts presented back to the client? The answer: Usually not well organized.  But to solve …

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