Ways to keep the new customer sold during the Covid-19 crisis

       Ways To Keep The New Customer Sold During the Covid-19…

Tips for coaching the sales team

      By Bob Berting, Berting Communications Because…

A hazard 0f publishing–losing salespeople

What can be done to develop the sales team and avoid losing…

Proposing an Advertising Business Marriage

For the advertising salesperson, their customer is thinking a…

The Trust Factor

If building relationships is the key to advertising sales success,…

Technology doesn’t make up for poor salesmanship

In today’s print media trade publications, the pages are hot…

You’ve only got 3 seconds…

That’s right, only 3 seconds for the headlines of your ads…

The pro-principle salesperson

In the real world of advertising sales, many publications could…

Pumping Up Your Advertising Sales Income

Many publishers love to create one time promotions—lots of…

The big idea–a seminar for your customers

First you invite your inactives, regulars, and prospects to a…