Proposing An Advertising Business Marriage

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For the advertising salesperson, their customer is thinking a…

The Trust Factor

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If building relationships is the key to advertising sales success,…

Technology doesn't make up for poor salesmanship

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In today’s print media trade publications, the pages are hot…

You've only got 3 seconds...

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That’s right, only 3 seconds for the headlines of your ads…

The pro-principle salesperson

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In the real world of advertising sales, many publications could…

Pumping Up Your Advertising Sales Income

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Many publishers love to create one time promotions—lots of…

The big idea--a seminar for your customers

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First you invite your inactives, regulars, and prospects to a…

When one ad is not enough

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Did you sell an ad for your newspaper today? If you did, you…

The internal challenges for the advertising sales team in 2017

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Newspaper publication ad sales can be a tough profession. These…

Getting the right salespeople for your publication

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Developing a great sales force is one of the greatest challenges…