Sausage Grinder, Stepping Stones, and Pro-Principle

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In the real world of advertising sales, many publications could…

Creating new ideas for savvy publications

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  In today’s newspaper work place, expanding opportunities…

The Timidity Factor

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The training of advertising salespeople has come a long way.…

Nuts and Bolts of Newspaper Advertising Salespeople Compensation

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Work Family

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By Bob Berting, Berting Communications At a publication seminar…

Tips for conducting an open house and marketing seminar to promote your paper

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Two of the most powerful ways to promote your publication is…

A team to be reckoned with

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In today’s newspaper advertising world, change is the biggest…

5 Ways to Creatively Promote Your Publication

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A brand is what a customer perceives of a publication. In its…

Understanding the customer is key to building the right ads

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Even in today’s amazing technology, there remains a classic,…

Let’s go to the movies

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When a movie turns out to be good or bad depends on a variety…