Technology doesn't make up for poor salesmanship

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In today’s print media trade publications, the pages are hot…

Sausage Grinder, Stepping Stones, and Pro-Principle

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In the real world of advertising sales, many publications could…

Nuts and Bolts of Newspaper Advertising Salespeople Compensation

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Tips for conducting an open house and marketing seminar to promote your paper

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Two of the most powerful ways to promote your publication is…

A team to be reckoned with

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In today’s newspaper advertising world, change is the biggest…

5 Ways to Creatively Promote Your Publication

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A brand is what a customer perceives of a publication. In its…

Let’s go to the movies

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When a movie turns out to be good or bad depends on a variety…