Blogs

Technology doesn’t make up for poor salesmanship

In today’s print media trade publications, the pages are hot with articles about new technology. Everyone is racing to out-do each other with the latest technological gimmicks. But in this business world that’s changing rapidly, there is still the overwhelming need for advertising salespeople who are innovators and problem solvers. The publication salesperson who can …

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Tips for conducting an open house and marketing seminar to promote your paper

Two of the most powerful ways to promote your publication is to conduct a marketing seminar and open house for the merchants in your market. This can include your inactives, regulars, and prospects.                                                 …

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5 Ways to Creatively Promote Your Publication

A brand is what a customer perceives of a publication. In its most simplistic form, branding is “emotional connections between a newspaper and the market it serves.” Let’s examine 5 ways to promote your publication brand in the marketplace: Service clubs Join a Kiwanis, Rotary, Optimist, or Lions Club. The relationships you can build in …

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Let’s go to the movies

When a movie turns out to be good or bad depends on a variety of things depending on the director, cast,  music, and editing. This principle applies to  successful advertising campaigns which encompass strategy, execution, marketing, creativity, graphics and copy. Let’s look at instant recognition and customized imagery. A basic principle of publicity for movie …

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