Creative Design

Sausage Grinder,Stepping Stones, Pro Principle

In the real world of advertising sales, many publications could fall into these categories: Sausage Grinder This publication pushes immediate income and has their salespeople push one time promotions and bring ads in on a crash basis. Their salespeople are perceived as order takers. All activity is on a treadmill and there is a great …

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The Continuing Saga Of The Spec Ad Layout

Even in today’s amazing technology, there remains a classic, time-worn problem:  How are the advertising materials organized between the client and the salesperson and how does the salesperson present these materials to the graphic artist?  More importantly, how are spec layouts presented back to the client? The answer: Usually not well organized.  But to solve …

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