Proposing An Advertising Business Marriage

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For the advertising salesperson, their customer is thinking a…

Technology doesn't make up for poor salesmanship

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In today’s print media trade publications, the pages are hot…

The big idea--a seminar for your customers

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First you invite your inactives, regulars, and prospects to a…

5 Ways to Creatively Promote Your Publication

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A brand is what a customer perceives of a publication. In its…

Ways To Keep The New Customer Sold On Your Publication

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When it comes to successful sales, what you don't know about…