Customer Service

Sausage Grinder,Stepping Stones, Pro Principle

In the real world of advertising sales, many publications could fall into these categories: Sausage Grinder This publication pushes immediate income and has their salespeople push one time promotions and bring ads in on a crash basis. Their salespeople are perceived as order takers. All activity is on a treadmill and there is a great …

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Technology doesn’t make up for poor salesmanship

In today’s print media trade publications, the pages are hot with articles about new technology. Everyone is racing to out-do each other with the latest technological gimmicks. But in this business world that’s changing rapidly, there is still the overwhelming need for advertising salespeople who are innovators and problem solvers. The publication salesperson who can …

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5 Ways to Creatively Promote Your Publication

A brand is what a customer perceives of a publication. In its most simplistic form, branding is “emotional connections between a newspaper and the market it serves.” Let’s examine 5 ways to promote your publication brand in the marketplace: Service clubs Join a Kiwanis, Rotary, Optimist, or Lions Club. The relationships you can build in …

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