Proposing an Advertising Business Marriage

For the advertising salesperson, their customer is thinking a…

Technology doesn't make up for poor salesmanship

In today’s print media trade publications, the pages are hot…

The big idea--a seminar for your customers

First you invite your inactives, regulars, and prospects to a…

5 Ways to Creatively Promote Your Publication

A brand is what a customer perceives of a publication. In its…

Ways To Keep The New Customer Sold On Your Publication

When it comes to successful sales, what you don't know about…