Motivational

Sausage Grinder,Stepping Stones, Pro Principle

In the real world of advertising sales, many publications could fall into these categories: Sausage Grinder This publication pushes immediate income and has their salespeople push one time promotions and bring ads in on a crash basis. Their salespeople are perceived as order takers. All activity is on a treadmill and there is a great …

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The internal challenges for the advertising sales team in 2017

Newspaper publication ad sales can be a tough profession. These salespeople do everything possible to have a positive attitude, be very creative, help their customers in every way possible and really care about the business community they serve. Because of the troubling economy, it’s important to focus on improving the performance of the sales team …

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Work Family

By Bob Berting, Berting Communications At a publication seminar I conducted, attendees talked about internal company friction and how staff members didn’t seem to have respect for each other. Enmeshed in this problem is a list of demands on staff: deadlines, dealing with other departments, dealing with other co-workers, and pleasing management. Although most of …

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