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When one ad is not enough

Did you sell an ad for your newspaper today? If you did, you may be wasting some of your advertiser’s time, your newspaper’s time, and your own time. You may be affecting the results for your advertisers—and you may be leaving advertising dollars on the table for your competition to gobble up. The strategy of …

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The Timidity Factor

The training of advertising salespeople has come a long way. Yet one aspect of sales training has not penetrated to the degree it should have after all these years. It is called the “Timidity Factor”. The thrust of this assertion is that the tendency of role playing at sales training sessions is for advertising salespeople …

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