Revenue Streams

Tips for conducting an open house and marketing seminar to promote your paper

Two of the most powerful ways to promote your publication is to conduct a marketing seminar and open house for the merchants in your market. This can include your inactives, regulars, and prospects.                                                 …

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How Publications Can Develop Faster And More Effective Streams Of Revenue

Over the years, the newspaper business has relied on a variety of promotions to get revenue.  The infamous signature pages, which not only put more stress on salespeople but in many cases, antagonize advertisers who feel obligated to do something, but down deep resent the process. The quick one time promotion that represents chunks of …

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