Proposing an Advertising Business Marriage
For the advertising salesperson, their customer is thinking a…
The Trust Factor
If building relationships is the key to advertising sales success,…
Technology doesn't make up for poor salesmanship
In today’s print media trade publications, the pages are hot…
Pumping Up Your Advertising Sales Income
Many publishers love to create one time promotions—lots of…
Getting the right salespeople for your publication
Developing a great sales force is one of the greatest challenges…
Power Selling sentences For Advertising Salespeople That Work
In sales training for publication salespeople, there is always…
A team to be reckoned with
In today’s newspaper advertising world, change is the biggest…
Understanding the customer is key to building the right ads
Even in today’s amazing technology, there remains a classic,…
Cutting ad rates is a tricky game
While many publishers don’t believe in rate cutting, they feel…
