Value Added Services

Tips for conducting an open house and marketing seminar to promote your paper

Two of the most powerful ways to promote your publication is to conduct a marketing seminar and open house for the merchants in your market. This can include your inactives, regulars, and prospects.                                                 …

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5 Ways to Creatively Promote Your Publication

A brand is what a customer perceives of a publication. In its most simplistic form, branding is “emotional connections between a newspaper and the market it serves.” Let’s examine 5 ways to promote your publication brand in the marketplace: Service clubs Join a Kiwanis, Rotary, Optimist, or Lions Club. The relationships you can build in …

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Networking… What Is It And How To Set Up A Networking Group In Your Community

Networking is one of the most powerful techniques you can use to succeed in almost any endeavor.  Networking is not a new word or concept and has been defined in many ways.  Networking has been described as a vehicle that connects people with other people who share ideas, information and resources with each other.  When …

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