Management Seminars & Workshops
All Seminars and Workshops are 3-Hour Programs
"How to Give Effective Presentations with Improved Speaking Skills"
for Executives, Management & Program Leaders
Let Bob’s practical, easy to follow techniques enhance your speaking and presentation skills, as well as those of your sales and/or management group.
Participants will learn:
- What makes an effective presentation
- Simple relaxation techniques before your presentation
- How to arrange the meeting room for maximum effectiveness
- Planning, organizing, and presenting your thoughts into a stimulating message
- Voice vitality, modulation, and projection
- Use of outline or notes in presentations
- Use of visual aids
- How body language and movement can give a more animated, exciting presentation.
"How to Recruit, Hire, Train, and Keep New Salespeople"
for Publishers & Management
Bob has 15 years management experience with a highly successful suburban newspaper group and has been Executive Director of a large weekly newspaper association for 10 years. His consultant work with management enables him to be on the “firing line” and to be a problem-solver in the real world of business activity.
Participants will learn:
- Recruiting – preparation and sources/advertising.
- Interviewing – checklist and job description.
- Selection of right people.
- Training procedure utilizing a first 3-month checklist.
- Motivational/coaching – work ethic expectation, 6 month evaluation report.
- An overview of why people leave the business.
- Keeping salespeople – being sensitive to their needs.
"Branding Your Company's Image in the Marketplace"
for Publishers & Management
As a full-service advertising consultant, Bob has conducted hundreds of public relations and image campaign projects for clients.
Participants will learn:
Analyzing your operation – facilities and people.
- Mission statement – philosophy.
- Community projects – building top of mind awareness.
- Use of effective publicity.
- Sales promotion – advertising specialties
- How to coordinate an open house event.
- Self advertising – display ads, inserts, statement stuffers.
- Use of other media – understanding advantages/disadvantages.
"How to Develop Dynamic Yearly Promotion Schedules to Double Your Sales Volume"
for Publishers & Management
Why struggle every week creating one-time promotions when you can have consistent, repetitive, yearly contract business flowing in constantly.
Participants will learn:
- How to sell shopping centers, small towns, and business communities on a 12x yearly schedule.
- How to sell subject promotions (Home Decorating, Dining, Auto, etc.) on a 12x yearly schedule.