Creating new ideas for savvy publications
In today’s newspaper work place, expanding opportunities and challenges are good for creativity. In truth, great ideas are universal—and in most cases, the greater the idea, the more universal it could be. …
advertising
Understanding the customer is key to building the right ads
Even in today’s amazing technology, there remains a classic, time worn problem. How are the advertising materials organized and communicated between the client, the salesperson, and the graphic artist? More specifically, how are presentation layouts presented back to the client? The answer: usually not well organized. But to solve the problem, let’s take a few …
Understanding the customer is key to building the right ads Read More »
Let’s go to the movies
When a movie turns out to be good or bad depends on a variety of things depending on the director, cast, music, and editing. This principle applies to successful advertising campaigns which encompass strategy, execution, marketing, creativity, graphics and copy. Let’s look at instant recognition and customized imagery. A basic principle of publicity for movie …
Worried about readership?
I once conducted a 2 day sales training program for a chain of papers who were struggling to get more business. They had readers tell them that their ads were hard to read. As a matter of fact, their whole paper was hard to read. After looking over several issues of their paper, I saw …