advertising

Understanding the customer is key to building the right ads

Even in today’s amazing technology, there remains a classic, time worn problem. How are the advertising materials organized and communicated between the client, the salesperson, and the graphic artist? More specifically, how are presentation layouts presented back to the client? The answer: usually not well organized. But to solve the problem, let’s take a few …

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Let’s go to the movies

When a movie turns out to be good or bad depends on a variety of things depending on the director, cast,  music, and editing. This principle applies to  successful advertising campaigns which encompass strategy, execution, marketing, creativity, graphics and copy. Let’s look at instant recognition and customized imagery. A basic principle of publicity for movie …

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