design

The Continuing Saga Of The Spec Ad Layout

Even in today’s amazing technology, there remains a classic, time-worn problem:  How are the advertising materials organized between the client and the salesperson and how does the salesperson present these materials to the graphic artist?  More importantly, how are spec layouts presented back to the client? The answer: Usually not well organized.  But to solve …

The Continuing Saga Of The Spec Ad Layout Read More »