Posts

Cutting ad rates is a tricky game

While many publishers don’t believe in rate cutting, they feel…

Thinking about the Spiders

There continues to be a  battle to enhance publication online…

What is the core value of your publication?

Don’t overlook this question in your sales meetings. Your salespeople…

Worried about readership?

I once conducted a 2 day sales training program for a chain of…

What Should Publishers Look For In A Sales Training Program?

A new wave of sales training programs are bombarding the print…

Super Sales Teams Of The Future

Over the past few years, there has been a growing trend to develop…