sales

Thinking about the Spiders

There continues to be a  battle to enhance publication online presence and  to  be concerned about search engine optimization.  When the spiders and electronic robots visit your publication website, do they represent interested readers who will trust and believe in your journalistic expertise or just curiosity seekers who just want to grab bits and pieces …

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What Should Publishers Look For In A Sales Training Program?

A new wave of sales training programs are bombarding the print media industry.  Although most of them are well structured and are developed by sincere people, they miss the mark of what advertising salespeople need to develop a profitable clientele for them and their publication. The emphasis seems to dwell on step-by-step procedures based on …

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Creative Strategy To Sell Merchant Groups… Shopping Centers, Business Communities, Small Towns

Many times a publication will recognize the need to sell groups of merchants, instead of struggling to sell individual mom and pop operations on a weekly basis.  These merchant groups many times are looking for someone who can work with them and not only develop their image, but greatly improve their sales volume every month …

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Super Sales Teams Of The Future

Over the past few years, there has been a growing trend to develop Cross-Functional or Self-Directed Sales Teams comprised of Sales Executives, Graphic Designers, Telemarketing Specialists and Marketing Experts. This trend has been developed because the greatest obstacle to growth has been the traditional publication environment, where one department creates ads, another department sells ads, …

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