Tele-Seminars for busy advertising salespeople and management who participate via their phone
Developing successful solicitation techniques With 15 years in newspaper industry advertising sales, Bob Berting averaged 2 cold contracts a week, even when Vice President of a large suburban chain. You will learn how Bob did this and incorporate it in your selling skills
3 call selling system As part of his solicitation, Bob developed a system which involved the following procedure: 1st call—Establish credibility….2nd call—Build trust…3rd call—Solidify belief. The goal is to have a campaign or long term program solidified by the 3rd call.
Selling against media competition Learn advantages and disadvantages of Radio, TV, Cable, Direct Mail, Billboards, and large metro dailies. As owner of a full service advertising agency, Bob knows media very well and will tell you how to counteract against media competition.
Creating eye catching ads and campaigns Communication tools—good layout design, use of color—typography—spec layouts. Bob will tell of legendary advertising stories to get you thinking more creatively. Bob will have you do a workshop exercise at your desk.
Working with hard to please customers Start with individual motivation and preparation.. group team work ..projecting the right customer image in their advertising….then working on the firing line with customers.. finally understanding several hard to please types.
Specific power performance skills Learn how to sell merchant groups on yearly programs. Calling on advertising agencies or corporate media buyers and making effective progress. Get your ultimate sales tool box (marketing kit) in order to impress high profile clients.
- Participants will receive a special bridgeline phone number and P.I.N.
- Participants will receive seminar materials before each session by E-Mail (attachments).